Latest Impressions

A label used to have one job: identify the product. Today, it can do much more. Smart labels embed technology directly into the label itself — enabling products to communicate with phones, scanners, and supply chain systems without any visible interface beyond the label on the package. 

When you order custom labels, the printing method used to produce them matters — not just for cost, but for quality, lead time, and how well the finished label serves your brand. 

A great product with a poor label is still at a disadvantage. Labels that peel, colors that don't match your brand, or text that's difficult to read can undermine customer confidence and cost you sales — often without you ever knowing why. 

Sustainability is no longer a niche concern — it's a mainstream purchasing criterion. Research consistently shows that consumers across age groups are willing to pay a premium for products from brands that demonstrate genuine environmental responsibility. And packaging, including labels, is one of the most visible expressions of a brand's commitment to sustainability. 

There's a misconception that professional-grade product packaging is reserved for large brands with large budgets. In reality, the barrier to high-quality custom labels has never been lower — and the impact they can have on a small business has never been more significant. 

Walk down any retail aisle — physical or digital — and you'll notice something immediately: the brands you recognize, you recognize because of how they look. 

Your label is often the first thing a customer sees. Before they read your tagline, before they notice your logo — they see your label. 

We caught up with Co-CEOs Pat Wafer and Ryder Fyrwald to learn more about their business… from the past to the present, and their journey with Domino along the way. 

In transitioning the company to the next chapter, Cover Label added digital printing as a key component to grow its business.